As every year, at Maderea, a digital platform for the promotion of the national wood market, we have carried out a study to find out more about how customers who obtain wood products think and what steps they take when purchasing a house made of this material. Based on the information obtained and with the analysis of this, if your company is dedicated to the manufacture or supply of wooden houses, you will be able to create an action plan that will allow you to get closer to your customers, thus increasing their satisfaction and solving their main doubts.

The main objective of this study has been to know the determining factors for a potential customer to acquire or not a wooden house, where he/she looks for and obtains the information, as well as, his/her perception towards these constructions.

Original entry https://www.maderea.es/estudio-de-mercado-sobre-casas-de-madera-en-2021-en-espana/